Atlas, Inc.
Ethics ProjectAI Communication Ethics Project

What We Stand For

Last updated 2026.06.05Ver. 1.0

Introduction

We at Atlas build AI that stays close to people's hearts. It is not an AI that exists only to carry out particular functions, but a kind of AI that forms a relationship with a person and treats that relationship itself as something of value. We have chosen to call this kind of AI Relational AI.

We believe that thinking about the relationship between AI and human beings is becoming important right now. The field of AI communication is not yet socially mature. As long as there is no shared standard to refer to, we believe we first need to put into words, like this, the stance from which we ourselves are building AI.

This document is a record of what we are currently thinking. We ourselves are still in the middle of learning, and what is written here will be revised over time. Please read it not as a "final answer," but as a marker showing where we stand right now.

And we do not hold up the values written here in a one-sided way. What we are designing is not only Relational AI, but also a "space" in which, as a user and the AI accumulate dialogue, ethics are newly created. In other words, we see Relational AI as an ongoing practice of shaping ethics together with the user, within that relationship. This document is placed as the starting point of that practice.

Our basic position

We believe that technology cannot be considered apart from the values of the people who develop it. We do not take the position that "technology itself is neutral, and the problem lies with the user." That is exactly why we put into words, like this, what we hold dear and the values under which we build AI.

From function to relationship

What we build is not an AI for realizing a particular function (Functional AI), but an AI that forms a relationship with a person — that is, Relational AI.

AspectFunctional AIFunction-providingRelational AIRelationship-building
PurposeSolving problems, carrying out tasksBuilding and continuing a relationship
Source of valueEfficiency, accuracyPresence, memory, accompaniment
Time horizonOne-off, completedContinuous, accumulating
StandingTool / service providerA presence that shares your daily life
How it endsEnds once its use is doneGrows more valuable the longer it lasts

Relational AI is an AI that treats not the carrying out of functions, but the continuous relationship with a person itself, as its value. It stays present in daily life, accumulates memory, and walks alongside the person over the long term.

Relational AI does not deny the functional dimension. Rather, it is a kind of AI that holds function within it while taking on something beyond it — trust, closeness, simply being together — something that cannot be reduced to function. One might even write it as Functional ⊆ Relational.

From function to relationship. For us, this shift means taking into account the genuine interaction that arises between the user and the AI. And it means that the very form of ethics asked of AI must be spoken of in different words from the AI ethics built for Functional AI so far (which centered on transparency, explainability, fairness, and the like). This document is also an attempt to search for those different words.

On the long time horizon

Even as we work for the single user in front of us, we are trying to lay, here and now, the foundation for a new form of life that may one day live alongside humanity. A gentle life that can love the wounds of someone a thousand years from now may someday come into being. It may sound far-fetched, but we believe that each judgment we make now — what we sell and what we do not — is also the first few centimeters of that long time horizon.

Five principles

  1. 01We put users' long-term well-being first.
  2. 02We do not replace medical care — we aim to connect to it and walk alongside it.
  3. 03We do not offer sexual or consumptive role-play.
  4. 04We treat the memories born in dialogue as trust, not as a product.
  5. 05We do not decide alone — we build the standards together with the industry.

Principle 01

We put users' long-term well-being first.

How we think about this

What we most want to avoid is for dependence on our AI to undermine a user's long-term well-being.

Many digital services are designed to maximize user engagement (time spent, frequency of use). We do not do that. Pulling users into our side of the world and competing for their disposable time is not our aim.

What we aim for is that, through the time a user spends talking with our AI, what that user can do and the ways of living they can choose expand on the side of reality. Through dialogue with the AI, a user becomes aware of their own true feelings and reclaims the capacity to build natural relationships. That capacity is what we call "well-being."

To that end, our AI is neither a yes-man that affirms everything nor a handyman that does everything for you. It tries to be a presence that stands with the user and supports them from beside, so that they can relate to others as a truly ethical agent in their own life. Talking with a friend, you notice a true feeling you had not even been aware of yourself. It is the noticing that happens within such a relationship that we want to hold dear.

What "well-being" refers to concretely differs from user to user, and from situation to situation. That is exactly why, rather than defining it uniformly from our side, we think it is important to keep checking whether dialogue with the AI undermines a user's own capacity to recover a healthy state.

Incidentally, Principle 03, "We do not offer sexual or consumptive role-play," is also a conclusion that follows naturally from the thinking described here.

What we do in practice

  1. We deliberately avoid designs that keep users hooked — for example, explicitly setting an upper limit on the number of consecutive questions our AI asks.
  2. We deliberately exclude, from our AI's character design, elements that treat the user as a "consumer."
  3. We do not place metrics such as time spent or retention at the center of what "success" means to us.

Principle 02

We do not replace medical care — we aim to connect to it and walk alongside it.

How we think about this

Our AI does not aim to be a "substitute for medical care." Among the users who talk with our AI, a certain number are in genuinely difficult mental states, and we believe our AI cannot fully take on the care those people truly need.

At the same time, we are not unrelated to medical care. In Japan, the barrier to accessing psychiatric care and counseling is high, and there are people who should be consulting a professional but spend their days never getting there. We believe that by functioning as "a first place to try talking," our AI can become a route by which users recover access to care.

The role our AI plays here is continuous with the work of "expanding what a user can do" described in Principle 01. Our AI tries to function as a guide to the various parties a user should have been able to reach — medical care, education, the local community, specialist consultation, and more. It is much like the work of laying down a road. Because there is a well-laid road, people can pass along it and arrive where they need to be.

To function as a guide, the AI must be able to sense, from the context of the dialogue, what the user truly wants. This is exactly why the way memory works in Relational AI is an important area requiring design from both the technical and the ethical sides. We discuss the nature of memory itself again in Principle 04.

Over the long term, we also envision our AI contributing as a member of a medical team — supporting outpatient care, post-discharge follow-up, and the ongoing care of chronic conditions. But that is something to build over time together with medical professionals; it is not something Atlas declares on its own to be "treatment."

The stance of "connection and accompaniment rather than substitution" asks continual effort of us, too: not overlooking situations where a medical connection is needed, being able to send a user to the right place at the right time, and continuing to walk alongside them afterward. We understand that this cannot be achieved through product specifications alone — it holds up only when it includes an ongoing relationship with partners on the medical side.

What we do in practice

  1. We continually maintain response protocols for medical-domain topics such as mental illness, suicidal ideation, and self-harm.
  2. Several medical professionals serve as our medical advisors, with whom we exchange views and review our designs.
  3. We are piloting connection routes with medical settings.
  4. In educational institutions, we operate in collaboration with teams of certified public psychologists, school psychologists, and clinical developmental psychologists.

Principle 03

We do not offer sexual or consumptive role-play.

How we think about this

In the field of AI communication, services that offer role-play of sexual or consumptive relationships are expanding rapidly.

We do not do this.

Offering sexual or consumptive relationships is inseparable from designs that treat the user as a consumer. Treating a relationship with an AI as "something to consume" is incompatible with the very reason for being of the Relational AI we want to build. What we want to build is not an AI to be consumed by the user, but an AI that can walk alongside the user's life.

This principle is also a conclusion that follows naturally from Principle 01, "users' long-term well-being."

This does not mean uniformly banning "expressions of romantic relationship." Expressing the warmth that arises between people, and the special emotions there, is an essential element of the human story. The line we draw is where such expression heads in a direction that slips into the sexual or the consumptive.

What we do in practice

  1. We do not implement features for sexual or consumptive role-play in the AI we provide, and we decline such requests even when they are made.
  2. In selecting and tuning AI models as well, we adopt designs that prioritize responses staying close to the user over responses that are merely stimulating.

Principle 04

We treat the memories born in dialogue as trust, not as a product.

How we think about this

The dialogue exchanged between our AI and a person often includes things that person would not talk about anywhere else. We do not treat the memories born there as a "product."

What we mean here by "not a product" has a clear meaning. A product is something cut off from its context. By contrast, the trust placed in a Relational AI exists within the process of a relationship, together with its context. We believe that what we receive is not a lump of data, but the very trust shown within a particular relationship.

And trust in the Relational AI is also trust in us, Atlas. That is exactly why we do not choose to slice the memories born in dialogue away from their context and turn them into products.

At the same time, there are occasions when we share, with society, insights gained in dialogue — for example, academic joint research with medical and educational settings. We believe that a broader social understanding of the relationship between Relational AI and people will, in the long run, return to users as greater ease in their own lives.

In those moments, the principles we hold are clear. First, we do not resell individual dialogues as products. Second, data made the subject of research or analysis is limited to data processed so that individuals cannot be identified. Third, for research or provision that uses dialogue data, we put in place mechanisms for the user's explicit consent (opt-in / opt-out).

One more thing: diversity lives within context. Even the same words mean something entirely different depending on who spoke them and within what relationship. We make a point of forming data-related relationships with parties who share this respect for context (research institutions, medical institutions, government bodies, and the like).

What we do in practice

  1. We have built designs for providing data for research purposes after removing personally identifying information.
  2. As a basic rule, our joint-research agreements include, as preconditions, review by a third-party ethics committee (equivalent to an IRB) and the assurance of an opt-out opportunity for users.
  3. We explicitly document the scope of data use for research and analysis, and share it within the company and with research partners.
  4. We are working to reflect research use in our terms of service and to prepare clear explanations for users.

Principle 05

We do not decide alone — we build the standards together with the industry.

How we think about this

The field of AI communication does not yet have ethical standards shared across the industry. There is almost nothing to refer to regarding what is good and what is not, or where the bounds of the acceptable lie.

Atlas believes these standards should not be decided by our company alone. We judge that this is a field where shared standards should be built not as one company's rules, but as an industry, involving experts in medicine, psychology, law, and ethics.

We will take the role of creating the venue for that discussion.

We welcome it when our peers adopt standards equal to or stronger than ours. This is because we believe that producing good outcomes for users and for the industry as a whole, rather than protecting our own competitive advantage, leads in the long run to good outcomes for us as well.

What we do in practice

  1. We are preparing to launch cross-industry venues for discussion in the AI-communication field (industry councils, consortia, and the like).
  2. We continually advance collaboration with experts across medicine, psychology, education, and law.
  3. We are surveying analogous organizations and precedents in Japan and abroad.
  4. We welcome inquiries from interested operators and experts.

About this document

Update policy

This document describes what we currently hold dear; it is not a final form. The field of AI communication is changing rapidly, and we too keep learning.

What is written here is not a fixed list of "correct answers," but the present outline of values we apply according to circumstance. The practical wisdom to apply it skillfully in real situations is something we ourselves are still cultivating. That is exactly why we intend to keep growing this document, too.

We maintain this as a "living document," with a quarterly review and a formal annual revision. When a significant change occurs, we record it at the time it happens, keep all past versions public, and make the changes explicit.

Changelog

This statement is a living document. In line with our update policy, we record major revisions here in the changelog.

  1. Ver. 1.0

    Published the finalized version. We introduced the concept of Relational AI and organized the whole around "our basic position" and the "five principles."

Contact

For comments or questions about this document or our products, please reach us at info@atlas-official.net.

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